Class is in session

Known as the "voice of emerging business", David J. Freschman has counseled and guided countless start-ups to success in business development and funding opportunities during his 25year career. Now he offers advice, tips and his perspective of overall business expansion on his blog 'Old School VC with a New School Edge'. Click here for tips from DJ Fresch!

BLAX hits the road

Milwaukee-born Brooklynite BLAX will be performing at the coveted annual SXSW Festival in Austin, Texas March 9-18. BLAX will perform tracks from his new album - BLAX x LIFE x FILES - for thousands of fans. The emcee will then head to Chicago on March 25th for a performance at the Windy City's Dark Room.

Rosaly takes center stage

California based singing and rapping sensation Rosaly introduces a new genre of music to the industry. Equipped with dynamic lyrics, creative melodies and a whimsical voice, Rosaly has established herself as an up&coming star. The quirky, feisty, talented and stylish artist released her debut mixtape, 108, to rave reviews.

Pick of the litter!

On a daily basis I read some intriguing and mind-blowing industry articles. Some make me shake my head with utter disgust, while others push my creativity and knowledge for more. As a proud Communications Practitioner, I give credit where credit is due. So with that said, I ran across a great article written by Alyson Shontell on www.businessinsider.com on the “20 Brilliant Marketing Campaigns That Literally Stopped Traffic”. Check it out.

World Wide Leader in Sports

Nowadays, celebrities and brands seem to suffer from “foot in mouth” syndrome. “Foot in mouth” syndrome is when they say something absolutely asinine without thinking about it first. I’m not for telling fibs, but as a PR practitioner I believe it’s important to show some restraint and polish when conducting an interview.

The important thing is not what Hank Williams said, but in regards to public relations and crisis communications, it’s how ESPN responded that makes me proud to be a publicist and branding expert.

Instead of taking the backseat or acting like it didn’t happen, ESPN was swift in their response. Not only does it show complete control of their brand, but it also helps negate any potential negative press from the Williams’ statement.

Great job ESPN! Check it out….